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With the Citroen DS Inside concept car Citroen is launching a new line
of products to broaden its current range. The new line will consist of
three new cars, positioned in the small, medium and large car segments,
launched successively from 2010.
The Citroen DS Inside concept car and vehicle line are characterised by
forthright choices on styling, onroad performance and use. These are
accessible objects of desire, cars that stand apart by their creativity,
intelligent design and build quality, embodying the very best of
Citroen. The new product line will perfectly illustrate Citroen's new
spirit of "Créative Technologie".
The new line will also have a new naming system. Like the main range
vehicles, which carry the letter C and a number, and, like the MPVs,
which sport the Picasso signature, the new models will feature a special
name: the DS line.
DS stood and continues to stand for a new approach to automobiles and
the future. Citroen is taking inspiration from its design DNA to
strengthen the positioning of its new product line. The range instills
the different spirit, that the name DS inspires. Hence the distinctive
model line up will be called DS3, DS4 and DS5. DS: Different Spirit.
At its launch in early 2010, the Citroën DS3 will present owners with an
unprecedented range of touches to express their personality, and the
haute-couture cabin of the latest DS Inside goes some way to previewing
the level of detail and individuality that will be available.
The dashboard is flowing and airy, whilst the instrument cluster,
steering wheel and low, body-hugging seats extend the feeling of
dynamism. Black chrome touches around the cabin and a thick lounge style
carpet, leave the DS Inside exuding class, style and distinction. The
concept is strikingly finished with a premium leather roof in
pearlescent ivory with a powder-like finish that bears the DS insignia.
The styling project for the DS line has been led by British designer,
Mark Lloyd. Beginning with the DS3, the new DS line will deliver a
powerful identity to the Citroën family. Representing "Different
Spirit", it will present an identity strong on modernity and
distinction, drawing its DNA clearly from Citroën's history of
innovation and unforgettable design.
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