The new Ford Taurus delivers more
of what large sedan customers really want for the 2013 model year - with
even better fuel economy, more technology, design refinement, improved
craftsmanship and enhanced driving dynamics.
"We have significantly upgraded Ford's flagship sedan through obsessive
attention to detail," said Mark Fields, Ford's president of The
Americas. "The new Taurus builds on the transformation we achieved in
the 2010 model. Delivering so many upgrades so soon further underscores
Ford's leadership and commitment to delivering high-quality,
fuel-efficient cars for our customers."
Greener, yet powerful
A choice of new engines offers customers increased fuel efficiency,
without compromising the responsive performance they want.
Ford Taurus is the first car in Ford's North American lineup to offer
the advanced 2.0-liter EcoBoost™ engine, combining a turbocharger with
gasoline direct injection. It is expected to deliver best-in-class
highway fuel economy of at least 31 mpg. Providing plenty of power, the
2.0-liter EcoBoost engine will deliver an estimated 237 horsepower and
250 lb.-ft. of torque.
The standard Ford Taurus 3.5-liter V6 is projected to deliver
unsurpassed fuel efficiency among V6 segment competitors while still
delivering increased performance from an anticipated 290 horsepower.
This is accomplished with the addition of twin independent variable
camshaft timing (Ti-VCT), enabling increased fuel economy while
delivering 27 more horsepower, a reduction in part-throttle emissions
and increased responsiveness.
Both engines are mated with unique six-speed automatic transmissions
that offer optimized gear selection for off-the-line power delivery in
lower gears, while benefiting fuel economy with higher gears that keep
the engine turning efficiently at lower revolutions while cruising.
Each Taurus powertrain features additional technologies to help conserve
fuel, such as:
Low-tension front end accessory drive belt
Smart battery management
Aggressive deceleration fuel shutoff
Reduced friction lubricants
Electric power-assisted steering (EPAS)
The team put special emphasis to fit all new Ford Taurus models with
EPAS to improve steering response by speeding up the steering ratio and
rigidly mounting the steering rack
to the subframe. The EPAS system also allows for a high degree of tuning
by Ford vehicle dynamics engineers to optimize steering feel, pleasing
enthusiast drivers and serving as a confidence builder for
The Ford Taurus interior keeps green with extensive use of recycled
material in the cloth surfaces, in the headliner, and in noise,
vibration and harshness (NVH) control components. Ford Taurus seat
cushions are comprised of a high concentration of soy foam,
significantly reducing petroleum-based substances.
America's most innovative full-size sedan gets even smarter with an
array of even more class-leading technologies including SYNC® with
MyFord Touch™, which replaces many traditional buttons, knobs and gauges
with clear, colorful LCD screens and steering wheel-mounted five-way
toggles. These screens can be
personalized to display information relevant to each driver by
using voice command, keeping the driver's eyes on the road and hands on
MyFord Touch is powered by a new version
of Ford's award-winning SYNC system, combining voice control for vehicle
functions, enabled Bluetooth® devices, MP3 players and a wide variety of
The new Taurus also adds Ford's intuitive active park assist technology,
making life simpler and more convenient for customers.
Ford Taurus also offers the following comfort and convenience
New heated steering wheel adds to the comfort of the heated and
cooled leather-trimmed seats
Multicontour seats with Active Motion™, a Ford Taurus
class-exclusive offering, help to reduce driver and first-row passenger
fatigue with a subtle rolling massage pattern
Intelligent Access with push-button start, allowing the driver to
enter the car and start the engine via push button simply by having the
key fob in his or her possession
Auto high beams employ a sensor to switch headlamps to high beam
when no oncoming traffic is detected
Rain-sensing wipers use an advanced optical sensor to detect the
intensity of rain and/or snowfall to automatically adjust wiper speed
Rear view camera activates when reverse gear is selected, projecting
via the center stack-mounted 8-inch screen
Rear window power sunshade, a luxury-class feature that shades the
rear glass at the touch of a button, helping to keep the cabin cooler
In addition, Ford Taurus is available with a wide variety of audio
and navigation connectivity alternatives.
Packed with detail
Ford Taurus quality begins with design refinement. Building on the
completely reinvigorated 2010 model, the new Taurus features a more
muscular hood. Larger wheels and tires fill out the wheel-well openings,
giving Ford Taurus an athletic stance. Rear quarter panels have been
raised, enabling larger, full LED taillamps. Without increasing overall
dimensions or vehicle weight, the new Ford Taurus looks more
streamlined, substantial and sporty.
Improved driving dynamics is a quality the driver will feel. Beyond the
across-the-board transition to EPAS, the hard-mounted steering rack with
a faster ratio, springs and dampers have been optimized to provide
improved vehicle handling, combined with improved ride quality.
The new Ford Taurus dynamics benefit from the addition of torque
vectoring control. This feature uses a slight - virtually imperceptible
to the driver - amount of braking force on the outside front wheel when
accelerating through a corner. This minimal brake force provides an
effect similar to a limited-slip differential. The result is a vehicle
that feels smaller and more maneuverable, with more control when
increasing speed through curves.
This innovative feature will please enthusiasts while serving as a
confidence builder for less-seasoned drivers. Torque vectoring control -
normally found in high-ticket sports cars - is a Taurus class-exclusive
feature. In addition, this feature is standard.
The new Taurus adds curve control, a unique Ford braking control
innovation aimed at slowing the vehicle, if it senses that a driver
inadvertently enters a curve too quickly. With application of four-wheel
smart braking, the vehicle can reduce speed by up to 10 mph in
approximately one second.
Entering curves or on- and off-ramps too quickly contributes to more
than 50,000 crashes each year in the U.S. Curve control is a Ford Taurus
Across the board, all new Ford Taurus models will receive a larger
brake master cylinder with
revised booster tuning, resulting in a shorter pedal ratio and
dramatically improved pedal feel. Brake
friction material has been upgraded for improved fade resistance
Exterior craftsmanship for the new Taurus has been improved through the
employment of digital pre-assembly. This
advanced technology enables
engineers to address potential issues in Ford Taurus manufacturing while
still in the online phase and ensures precise, uniform surface gaps and
margins once series production is initiated. Taurus was benchmarked
against Audi A6 for exterior fit and finish.
Inside, no detail went untouched. Ford Taurus' interior craftsmanship is
elevated through expanded use of soft-touch, high-quality materials
inside the cabin. Upgraded materials across the instrument panel and
throughout the center console are evidence of continuous improvement.
Additional improvements extend to cloth-wrapped A-, B- and C-pillars,
flock-lined glovebox and console storage and new switchgear. This
passionate attention to detail even reaches inside the trunk space,
which is completely dressed.
NVH control has been enhanced in the new Taurus with the addition of
A-pillar and cowl baffles and acoustic wheel-well liners to quiet road
Safe Ford Taurus
The new Ford Taurus builds on a legacy of safety, as the current model
earned an Insurance Institute for Highway Safety Top Safety Pick rating.
The stiff Taurus structure contains much high-strength and
ultra-high-strength steels, including boron.
Ford Taurus features the Trinity front-crash architecture, named for the
three elements that are designed to absorb and redirect crash forces
away from vehicle occupants. These components consist of an
ultra-high-strength boron front beam to absorb initial impact force,
boron "shotgun rails" that transfer impact forces in a diagonal path to
the roof panel, and a decoupling engine cradle within the front subframe
to help prevent the powertrain from interfering with the cabin.
Ford Taurus also features Side Protection And Cabin Enhancement (SPACE®)
Architecture, a hydroformed cross-car beam embedded in the floor between
the door frames to help provide additional strength on the sides of the
vehicle. A rigid roof crossmember, side-impact door beams and boron
B-pillar reinforcement also contribute to side-impact protection.
In the new Taurus, airbag restraints have been enhanced with optimized
tethering and venting to specifically tailor deployment force to
occupant size, position and seat belt status. In addition, Ford Taurus
features the Safety Canopy® with rollover sensor.
In the event of an airbag deployment, Taurus provides an SOS Post-Crash
Alert System™, and features AdvanceTrac® with Electronic Stability
In addition, Ford Taurus offers a complement of driver-aid technologies,
Adaptive cruise control employing radar technology to monitor
traffic up to 600 feet ahead, automatically adjusting Taurus speed to
help maintain a safe distance
Collision warning with brake support, enabled by adaptive cruise
control, provides a "heads-up" visual warning combined with an audio
signal to alert the driver to slower moving traffic ahead. The system
also pre-charges the brakes to aid stopping
Blind Spot Information System (BLIS®) is designed to alert the
driver if another vehicle is driving within a potential blind spot
Cross-traffic alert, enabled by BLIS, senses and warns the driver of
oncoming traffic from either direction when the Ford Taurus is backing
out of a driveway or parking space
MyKey® owner controls feature allows parents or fleet administrators
to activate restricted driving modes. MyKey can limit top speeds and
audio volume, provides earlier warnings and prevents deactivation of
stability control systems. A new MyKey feature can prevent access to
blocked satellite radio content